The 1920 Crystal Ice & Fuel Company building hosted several important businesses in downtown Billings over its history. In addition to Crystal Ice and Fuel, these enterprises included the Great Northern Seed Company, Farmers Union Co-operative Creamery (a business that occupied the building for 22 years), Seven-Up and Coca-Cola bottling companies, Western Newspaper Union. The building embodies the Western Commercial style of architecture popular at the time—straight-forward with minimal flair style that proved pleasing yet functional.